Flagship Store Manager - Queen St. West and Spadina - Toronto's creative heart

Location 350 Queen St. W, Toronto
Role type: Full-time permanent
Minimum commitment: 2 years
In-store: This role is fully in-person

We are not looking for a manager. We are looking for a storyteller, a closer, a human connector — someone who walks into a room and immediately makes every person in it feel seen. Someone who already loves us, already wears jewelry with meaning, and is ready to lead the most important store in our fleet.

Queen Street West is bluboho's flagship. It sits at the intersection of Spadina and Queen — one of the most culturally alive corners in Canada — and it is where our most intimate, highest-stakes guest experiences happen every single day. The person who leads this store will be the best Beloved consultant in the company. They will close engagement ring sales with the confidence of someone who has done it a hundred times and the warmth of someone doing it for the very first time.

 

WHO YOU ARE
A brand fan first. You already know bluboho. You wear fine jewelry with intention. You understand what it means to invest in a piece that marks a moment — and you can speak to that meaning fluently, personally, and without a script. 

An entrepreneurial empath. You think like a business owner and feel like a connector. You hold your store's P&L; with the same care you hold a guest's story. You are energized by targets, not intimidated by them, because you know that great sales are the natural result of great relationships.

The best storyteller in the room. You can connect with anyone — the nervous partner shopping for an engagement ring, the woman treating herself for the first time, the guest who 'is just looking.' You listen so deeply that guests feel understood before you've even shown them a single piece. Then you tell them a story about that piece that makes it
impossible to leave without it.

A confident, decisive leader. Your team follows you because you lead with love and hold the line with clarity. You give feedback that lands, you develop people deliberately, and you make hard decisions without losing warmth. You are the example — on the floor, in the consultation room, every day.

Performance-driven, always. You track your numbers. You know your AOV, your conversion rate, your Beloved pipeline. You feel the gap between where you are and your goal, and you close it — creatively, relentlessly, and with a smile. You celebrate your team's wins loudly and coach their gaps privately and consistently.

 

WHAT YOU'LL DO
Lead the Beloved experience — this is your primary mission.
— Own the Beloved consultation pipeline across Queen Street and provide oversight and coaching across the fleet
— Be the subject matter expert in engagement rings, gemology, and the emotional arc of every Beloved appointment
— Close high-AOV ring sales with confidence, empathy, and deep product knowledge
— Develop and coach your connectors to become exceptional Beloved consultants in their own right
— Build the Beloved community organically through events, clienteling, and genuine human relationships

Run the flagship like you own it.
— Set and execute the store's sales strategy — monthly, quarterly, annually
— Analyze performance data daily and take action without being asked
— Manage payroll, scheduling, and operating costs with the discipline of a true business owner
— Maintain an immaculate physical environment that reflects the luxury and warmth of the brand
— Ensure every operational standard is met with integrity — from opening checklist to cycle count

Build a team of long lost friends.
— Recruit, hire, and develop connectors who embody the bluboho spirit
— Lead a culture of love, accountability, and continuous growth
— Give feedback in real time, celebrate wins loudly, and coach gaps with honesty and care
— Identify and develop your successors — great leaders build more leaders
— Create a store environment where your team genuinely loves to come to work

Create an unforgettable guest experience, every single time.
— Model the Long Lost Friend experience — make every guest feel genuinely known
— Resolve guest concerns with grace, speed, and generosity
— Drive community events, designer collaborations, and sip+shop moments that deepen loyalty
— Ensure the guest experience at Queen Street sets the standard for the entire company

 

WHAT YOU'LL BRING

Must have
— Demonstrated experience selling engagement rings or fine jewelry at a consultative level — this is non-negotiable for
success at this location
— 2–3 years of retail management experience with a proven track record of hitting sales targets
— The confidence to close a significant sale and the humility to listen first, always
— Exceptional interpersonal skills — you can read a room, build rapport in minutes, and hold a conversation that makes
people feel at home
— A storyteller's instinct: you don't recite features, you create meaning
— Entrepreneurial ownership mentality — you do not wait to be told what to do
— Availability for full-time hours including evenings, weekends, and holidays
— Ability to travel within the GTA to support other locations as needed

Nice to have
— GIA certification or formal gemology training
— Experience in luxury retail or fine jewelry
— An existing community in Toronto's creative or fashion world
— Experience running events or clienteling programs

 

ABOUT BLUBOHO
bluboho is a Canadian fine jewelry brand on a mission to mark moments and tell stories. We design and make every piece in Canada using ethically sourced stones and recycled metals. We are a team of high achievers who love each other, love beautiful things, and believe that jewelry is one of the most powerful ways a human being can say: this moment mattered.

We have six locations across Canada and we are growing. Come build something with us.
If you have read this and felt something — that pull of recognition, that quiet yes — this role is for you. Aend an email to natalie@bluboho.com with a copy of your resume, availability and to keep things interesting, a one-page letter telling us why we should hire you. please specify in the "subject" of your email which position and location you are applying for.

We look forward to meeting you! xo